Everyone knows we don’t use as many as we used to. So the words we use need to count.
They need to hook customers….and help them understand your value.
Combine great design and compelling words to help your website stand out from the crowd.
Where customers can see you. Where they will buy from you.
We like to work with a skilled copywriter to produce the most powerful and persuasive experience for visitors to your website.
So they become – and remain – your customers.
It’s not rocket science.
It doesn’t mean long screeds dripping with keywords. Search engines mimic human thought patterns.
People are attracted to high-quality, informative content, so that’s what search engines look for.
Your website’s content will determine how search engines rank you.
It’s as simple as that.
Simple can be devastating when you get it wrong. When you get it right, it spells success.
See what our words can do for your business. Call us on 1800 077 844 or 07 3123 9991 for an obligation-free discussion, or complete the enquiry form below.
Think of your website like a house.
First of all, you need a piece of land with good access and nice views. That’s your ‘website hosting’ which should be fast, secure, and have great support – just like ours.
Secondly, it needs to be structurally sound, support how people live, and work with its environment.
That’s your ‘website architecture’ – how people navigate through your site, how it helps them find what they need, and how it adapts to different screens and devices.
Thirdly, it needs some beautiful materials, pretty painted walls and quality fixtures like lights and kitchen cabinets.
That’s your ‘website design’ which is what seems to get the most emphasis when creating a website. The colours, new logo design and graphic design is certainly significant – but it’s only one part of the whole house.
This brings us to the final component. To fill your beautiful house with tacky furniture and scratchy towels would be such a shame.
In the same way, the most neglected, and in many ways most important part of any website, is actually its words.
So furnish your website with comfy furniture and fluffy towels to help your guests feel at home and to encourage Google to send people to visit your lovely home.
Of course you can minimise copywriting costs by writing the first draft of content yourself and getting all the information ready before we work on it.
But we strongly recommend letting the right copywriter at least do the final draft to really make your words impactful and turn visitors into clients.
Our copywriter Lorellie’s work is powerful, succinct and and she is very thorough yet efficient. We can’t recommend her highly enough and work together to make the most of her words in the whole design and layout of your website.
Lorellie has spent over 20 years in front-line sales and sales management positions and is familiar with a broad range of industry segments.
She is an experienced and skilled copywriter, covering everything from web and SEO copy to sales proposals, white papers, advertorial and magazine copy.
She is passionate about helping businesses find their unique value proposition and articulating it to attract and retain customers.